Hago integrating DCB via Centili in the Middle East

Centili is integrating carrier billing for the Chinese social gaming app Hago on several mobile networks in the Middle East. The deal was closed in November, with the technical setup nearly finished and commercial negotiations concluded. 

Hago is tremendously popular in Asia and has been expanding globally. It got to 100 million downloads in a year, offering a collection of games with social features that are played with simple controls. Launched in 2018, it is a part of the portfolio of the Chinese video streaming giant YY. 

Centili monetization platform will enable Hago users in the Middle East to charge in-app purchases to their telco tariffs. It will also enable Hago to fully manage the new monetization channel, with a view of expanding it further down the line.  

Hago has a collection of more than 100 games, available in single and multi-player formats. It lets users discover and engage their friends and invite them to play games together. Users can join group video and voice chats and real-time streamed events. They can earn and redeem gifts, support hosts they like, and do much more on this jolly app which took Asia by the storm and keeps growing in popularity in other continents.