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17 Sep 2018
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London, UK | 17 September 2018 - The international Chinese technology company Vivo partnered with mobile payment platform company Centili, to launch Direct Carrier Billing (DCB) in India, Indonesia and Thailand. The partnership will allow users to make one-time mobile payments by simply charging their mobile phone bill. Direct Carrier Billing (DCB) enriches user payment experience and simplifies the processes offering a variety of options for the end-consumer.
These three markets are very attractive for this kind of a partnership, as a small number of people have a credit card to make online payments, while the number of smartphone owners is large and is constantly rising. This means most people accessing online content have no easy way to pay for it. Direct carrier billing resolves this issue by allowing each mobile phone owner (either prepaid or postpaid) to have their online payments charged directly to their mobile account.
„At Vivo we are dedicated to the pursuit of perfection and continuously creating positive surprises for users through constant innovation. Carrier billing is one part of this, giving users the ability to quickly and easily make payments on our platform. We chose to partner with Centili for carrier billing due to their industry expertise and strong market coverage in these three countries which are of great importance to our business strategy and goals.“
Bob Xu, Global Head of Business Development from Vivo
This partnership between Vivo and Centili will be enabled by advanced technical implementation done by Centili’s experienced team of DCB experts. This kind of a payment process allows merchants to access the latest and most advanced technology made available by telecom companies. At the same time, clients do not need to dedicate time to localization or legal compliance of the checkout flows as they are entirely managed by Centili and localized for each country.
„Convenience of this solution and the local lack of direct access to traditional online payment methods such as credit cards, makes carrier billing the second most popular online payment method in the region which is why this partnership will directly benefit the Vivo's present and future customers. This is a big step for further Carrier Billing adoption in the region and we are very happy we partnered with a progressive company, such as Vivo.“
Emma Zhang, Business Development Director China from Centili
About Centilli
Centili is a direct carrier billing pioneer that enables highly converting mobile payment flows in 80+ countries worldwide. Seamless setup of the complete carrier billing ecosystem with advanced features for one time and recurring payments drives business growth for telecoms, online businesses, app developers, and digital content providers. Centili’s in-house carrier billing platform is built on top of deep industry knowledge and years of large-scale cooperation with mobile operators. Visit www.centili.com
About Vivo
A young global smartphone brand focusing on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops dynamic and stylish products for passionate young people. It develops and manufactures smartphones, smartphone accessories, software, and online services. Founded in 2009, Vivo has quickly expanded into markets in India and South East Asia. www.vivo.com/en
